From branded T-shirts and USB sticks to coffee mugs and Frisbees notes with company logos, do you tend to keep your "swag" when you get home from a business trip or just throw it away?
"Swag" is by definition the free items that companies give away to promote their organizations, products, and brands. Companies usually give out swag en masse to participants in corporate events and conferences, but some give away swag as a way to promote brands to clients as well. There is certainly truth behind the old saying, “No booty is equal,” but your company's promotional items are also not boring...
paper products
When it comes to promoting your business to other businesses you might use, consider practicality with office-related swag items, such as branded Post-It notes, pens, and Moleskine notebooks. Paper taking items, such as moleskine notebooks, offer a rich item that can be purchased in bulk in company colors and then marked with the logo. Hand them out at conferences, attendees are likely to use them, and take them home, after the event.
water bottles
Hustle over a business conference can make you really thirsty. This is why reusable water bottles are valued and promoted at conferences. They provide convenience on the go, and encourage attendees to remember your brand long after the conference.
International Chargers
Everyone, and I mean everyone, brings a smartphone or tablet to business conferences. They use it all day long. So you can imagine how exciting it would be for someone to present a universal charger as a booty, just as they run out of battery life. In addition, the charger will likely be reused, and your logo will be displayed on it long after the conference is over.
Snacks
From coffee bean bags to company-branded candy, a great way to get attention is by feeding people. People generally like those who serve them tasty snacks, and in the midst of a busy business conference, serving swag brand food will get a lot of recognition. So think big when it comes to edible flavors, and choose popular snacks without the risk of food allergies (like peanuts).
Brand clothing
Shirts, gloves, scarves, socks, and sweatshirts. They all offer your great logo design and company logo, even if they don't know who you are or what you do. Give T-shirts a swag and the possibility that your logo will be worn in many different contexts, even cities, outside of the original business or promotional event.
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